Digital Marketing Specialist
Job Summary
Randstad is seeking a Digital Marketing Specialist for a leading logistics and e-commerce company in Milan. The role involves creating and managing end-to-end marketing campaigns across various advertising platforms in a hybrid work model. Candidates should have 1-3 years of experience in digital advertising and strong analytical skills.
Responsibilities
- Developing and implementing digital media strategies
- Setting up and managing advertising campaigns
- Monitoring campaign performance and optimizing ROI
- Collaborating with cross-functional teams and reporting
Required Skills
- 1-3 years agency experience
- Programmatic advertising platforms (DV360, The Trade Desk)
- Media planning and budget management
- Fluent English and strong Microsoft Excel skills
Job Details
DIGITAL MARKETING SPECIALIST
What We Offer:
- Contract: Initial 6-month contract.
- Working Hours: Full-time, Monday to Friday, 9:00 AM – 6:00 PM.
- Work Model: Hybrid / remote work options available following initial onboarding.
- Benefits: Meal vouchers for every working day.
- Location: Milan, Italy.
- Annual Gross Salary (RAL): €23,000 – €26,000.
- Required Experience: 1+ years.
Key Responsibilities:
What will you be doing?
As a Digital Marketing Specialist, you will be responsible for creating and managing end-to-end marketing campaigns for clients across various advertising platforms.
Your main duties will include:
- Developing and implementing digital media strategies;
- Setting up and managing advertising campaigns, optimizing targeting and inventory allocation;
- Monitoring campaign performance, optimizing delivery, and maximizing return on investment (ROI);
- Collaborating with cross-functional teams and preparing regular performance reports;
- Improving campaign planning and execution processes.
What profile are we looking for?
- 1–3 years of experience within a digital advertising agency;
- Hands-on experience with programmatic advertising platforms (e.g., DV360, The Trade Desk);
- Proven experience in media planning and budget management;
- Fluent/excellent proficiency in English;
- Strong command of Microsoft Excel;
- Bachelor’s Degree or equivalent professional experience;
- Strong analytical mindset and problem-solving skills.
Preferred Qualifications:
- Familiarity with Demand-Side Platforms (DSPs);
- Knowledge of the Amazon Ads suite and its advertising console;
- Proficiency in automated/smart bidding strategies;
- Solid project management capabilities;
- Proficiency in additional languages (French, German, or Spanish is a plus).